maghreb adventure
Spoke London revolutionised the trouser fit game, and their unique offering is this dedication to fit. To hero this proposal, I worked with the brand on their summer collections, including the Every Leg campaign and their recently launched Marrakesh collection.
Shot by Mark Sanders and set design by Bryony Edwards. Concept and Creative Direction by me. Spoke’s Summer 22 collection held a Moroccan theme with prints and palettes inspired by the vivid and vibrant culture. I wanted to create four separate sets that encapsulated different sections of the Moroccan landscape, utilising texture and a carefully curated selection of authentic props to narrate the story of a Spoke adventure. Scroll down to check out the campaign roll out…
Role: Head of Creative.
precision of fit
Spoke’s unique size offering is always integral to the brand’s proposition, and therefore casting three models - with three very different leg builds would allow the brand to showcase it’s diverse fit portfolio. From the Zagor through Merzouga to Chefchaouen alongside a Moroccan Riyad, each set encapsulated a minimalistic representation of it’s origin. Asset suite included newsletter designs, social ads, printed catalogues and other bespoke branding elements.
