Elemis 30 year branding project

As Design lead for Elemis’ 30 year commemorative branding project, I was asked to design a creative identity that encapsulates the brand’s three pillars - sea, land and sky. It was also important to play with narratives that celebrated the pro-collagen range hero ingredient ‘padina pavonica’. The challenge was interpreting these three core brand pillars in their cleanest representation. Considerations of note from the start included execution of small scale renderings. The finished accompanying illustrations featured four variations of the natural alga in a wash of four tonal shades of taupe and silver. These would be executed in a metallic pantone to lend a celebratory and elevated look and touch to finalised designs.